Brian Keane

You don't decide your Future, you decide your habits and your habits decide your Future.
― Brian Keane

Brian Keane, originally a primary school teacher from London, has evolved into a prominent figure in the health, fitness, and mindset world. As a certified personal trainer, strength and conditioning coach, and sports nutritionist, he has built a thriving online fitness business that reaches thousands of clients worldwide.

As an author, Brian has written several best-selling books, including The Fitness Mindset, Rewire Your Mindset, and The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss. His work emphasises sustainable habit change, mindset transformation, and personalised approaches to nutrition and exercise rather than rigid diets. He encourages readers to develop practical strategies that fit their lives, such as replacing automatic, unhelpful habits with positive, actionable alternatives to improve health and performance.

As a coach, Brian combines physiology and psychology to guide clients toward lasting transformation. His programs focus on reshaping how individuals think about food, exercise, and their potential, helping them achieve both physical and mental breakthroughs. Beyond working with individuals, he also mentors health and fitness professionals, helping them build successful businesses through structured coaching programs.

Brian is also a celebrated ultra-endurance athlete. He has completed six consecutive marathons across the Sahara Desert, a 230 km journey through the Arctic, and multiple ultra-marathons, including a 100-mile race in Nevada. His personal accomplishments reinforce the principles he teaches, demonstrating discipline, resilience, and mental toughness.

Additionally, he is a sought-after speaker at wellness and fitness events, sharing his expertise on mindset, habit formation, and performance optimisation. His unique blend of practical health strategies, personal achievements, and coaching experience has made him a respected authority in fitness and personal development.

Brian Keane exemplifies how combining knowledge, mindset, and personal experience can inspire lasting change, empowering people around the world to reach their health, fitness, and life goals.

The Body Of Work

Books

• The Fitness Mindset
  Keane's debut book, The Fitness Mindset, emphasises the importance of mindset in achieving fitness goals. It covers topics such as nutrition, training, stress management, and sleep, offering readers a holistic approach to health.

• Rewire Your Mindset
  In Rewire Your Mindset, Keane delves into the psychology of behaviour change, providing strategies to overcome limiting beliefs and cultivate a positive mindset. The book aims to empower readers to take control of their thoughts and actions to create lasting change.

• The Keane Edge: Mastering the Mindset for Real Lasting Fat-Loss
  This book focuses on the mental aspects of fat loss, offering insights into overcoming obstacles, building resilience, and developing habits that support long-term success.

• Leaner, Stronger, Faster
  Targeted at athletes and fitness enthusiasts, LEANER, STRONGER, FASTER provides practical advice on training, nutrition, and recovery to enhance performance and achieve fitness goals.

• Seven Habits to Help You Reclaim Your Power, Let Go of Fear and Change the Narratives That Hold You Back!
  This work offers a guide to personal empowerment, focusing on developing habits that promote self-confidence, resilience, and the ability to overcome personal challenges.

Big Takeaways

1. Mindset is Everything

Brian emphasises that success in fitness, health, or life starts in the mind. Without the right mindset, knowledge alone won’t lead to lasting change. He teaches that identifying limiting beliefs and actively rewiring them is critical for building confidence, consistency, and resilience.

2. Habits Trump Motivation

Keane stresses that motivation is fleeting, but habits are powerful and sustainable. He encourages creating small, actionable routines that gradually compound into significant results. For example, consistently planning meals or scheduling workouts builds momentum far more effectively than relying on occasional bursts of willpower.

3. Sustainable Nutrition Beats Fad Diets

Rather than following extreme diets, Brian advocates for nutrition strategies that fit your lifestyle. His approach focuses on balance, portion control, and flexible planning. It’s about making long-term dietary changes that are practical, enjoyable, and maintainable.

4. Mind-Body Integration

Physical training alone isn’t enough. Keane emphasises combining exercise with psychological tools like visualisation, goal-setting, and self-reflection. This holistic approach ensures that both physical and mental fitness grow together, creating lasting transformation.

5. Challenge Yourself Beyond Comfort

As an ultra-endurance athlete, Brian exemplifies pushing beyond perceived limits. He teaches that deliberately facing challenges—whether in fitness, career, or personal growth—builds resilience, confidence, and a stronger sense of self. Small, consistent challenges in daily life mirror the mental toughness needed for bigger goals.